Are you challenged to make sense out of today's complex Web environments? Whether you come from education, government, the corporate environment or small business and you work with any aspect of the Web then you're facing a changing world when it comes to dealing with your web sites and online strategies effectively.
WOW's Web 2.0 for everyone online course will cut through the hype and give you serious training in a range of need-it-now and best practices in a series that is easy to review, easy to digest and implement.
This course is broken down into 7 segments providing you personal access anytime and anywhere. You'll be provided with in-depth reviews, test-you're-thinking exercises and how-to's that you can implement and benefit from today.
Register Today! Cost - $200 for general public, $175 for WOW members, educators, and government employees.
For the general public
For WOW members, educators, and government employees
If you have questions or if you have unique requirements please contact WOW by visiting our contact page.
Key Learning Objectives :
- You'll learn how to harness the latest tools and technologies to save you time and money. This course will jump start your understanding of Web 2.0. You will learn the reasons behind the Web 2.0 movement as well as the ideas that power today's best website designs.
- Designers will learn the basics of Web 2.0 site designs including new "no-nonsense" usability practices. You'll learn how new online tools and interfaces can save you time and make your job(s) easier.
- Developers will get the "a-ha" in each area that's important to create the next generation Web 2.0 websites and applications. Learning XHTML and CSS design methods aren't enough. You need to know the why to be inspired to create sites that work on multiple devices and the reasons why the idea of Microformats is so very important.
- Webmasters, site architects and information designers will benefit from an in-depth understanding of the tools and technologies that are changing the way we build sites for multiple platforms, browsers and devices. Folksonomies and the semantic web are changing how we use meta data and this course will help you develop strategies and techniques to help you harness the distruptive nature of web 2.0.
- Web marketers will get an in-depth understanding of today's best white-hat marketing techniques. You'll learn the reasons behind the timely demise of SEO and how to effectively use free tools to monitor, analyze and proliferate your online marketing efforts.
- Small business owners will learn how to use free online tools to get their message out. You will also learn the importance of thought leadership and how to monetize your domains. You will learn why social networks like Linkedin, Facebook and Flickr are important for business.
- Everyone will learn the importance of blogging and how to get started with your on blogs. You'll learn how to effectively use podcasting and video to increase exposure and your visitor "time on site" metrics. You'll get an overview of what not to do and gotchas of Web 2.0 that you should avoid.
Course 1: Introduction to Web 2:
- Why go Web 2.0?
Easy to implement, sustainable methods
Less time with technology
More time engaging audience
Opportunities bubbling. - Who is web 2.0 for?
Businesses and clients
Entrepreneurs
New web application users
Course 2:
- Building Sustainable Web 2.0 Websites
Useful monetization of site
Easy for anyone to update
Focus on quality content - Web 2.0 Gotchas
Things to avoid
Things not to miss
Course 3:
- What does Web 2.0 mean for designers?
New tools and techniques
Badges, clean lines, bright colors
Integration of tools online and interfaces - What does Web 2.0 mean for webmasters?
Personal publishing and CMS
Usability, accessibility
Standards, Microformats
Multiple device support
Shorter development times
Better online tools
Course 4:
- What does Web 2.0 mean for info architects?
What folksonomies are and why they're important
Tagging for the semantic web - What does Web 2.0 mean for marketers?
More efficient tools
Many to one relationships
Social considerations
Visitor engagement
Course 5:
- What does Web 2.0 mean for small businesses?
Smoother processes
Measurable results
Thought leadership
Domain monetization
New opportunities
New web services are everywhere
Course 6:
- Ethics and Transparency
Radical transparency
Personal blogs and wikis
Paid blogging and reviews
Understanding differences between white hat and black hat seo and
marketing
Trusting your end users
Your own site's trustrank
Your online reputation - Section 508 Overview
What you need to know
What you should focus on
Tools and resources
Course 7:
- Legal Considerations
Plagerism and copyright issues
Creative Commons issues
Errors and Omissions Insurance
Content ownership
Sales, contractors agreements
Register Today! Cost - $200 for general public, $175 for WOW members, educators, and government employees.
For the general public
For WOW members, educators, and government employees
If you have questions or if you have unique requirements please contact WOW by visiting our contact page.